Major Project 1
5 Feb 2024 - 29 Mar 2024/ Week 1 - Week 8
Leem Sejin / 0362419
Major
Project 1 / Bachelor of Design (Honour) in Creative Media
LECTURES
Week 1
3 Choices of the major project
1. Commercial Project
World is seen as increasingly digital :
Utilised the brand in the world ( eg. Nike / Adidas) and choose the product /
conceptual of brand / services to do product launch or concept.
2. Find Industry Project and work with them
3. Impact Project ( Social Impact Project )
choose social problem and provide its solution ( refer to taylors impact lab)
* avoid mental health*
Do creative and immersive product launches
Looking at the references such as Viemo
INSTRUCTION
<iframe
src="https://drive.google.com/file/d/1LKiT6EpUX1tRyY6aZU6ZmOTg7gWYpSVl/preview"
width="640" height="480" allow="autoplay"></iframe>
TASK
Week 1
This week, I got brief instruction about the major project 1. By the next week, I was tasked to prepare the proposal for the projects that show my animation skills. After the research and brainstorming, I came out with 3 possible ideas, for 2 impact topics and one promotional video.
Fig 1.1 Idea Proposal
Week 2
- rebranding kopitiam
- rabit r1 ( AI device ) campaign.
- tealive advertise campaign
Proposal ppt slide
Fig 1.2 Proposal ppt slide
Week 3
After the discussion, we decided to choose Rabbit R1 for the campaign,
because it is not yet release to the world, and the device is quit uncommon
to the people. So, we find that there could be many ways to promote about
the Rabbit R1.
We discussed on what to put for the campaign, and what kind of set up will
show each of our skill sets.
Fig 1.3 examples of AR
Based on the my research, I find different AR stuff to introduce the product
details, hence, I think doing the AR is ideal to work with UI/UX group
members, and show my 3D modelling skills.
We compiled all the ideas and create them into the power point slide for the
presentation
IDEA PROPOSAL
Fig 1.4 Idea proposal pdf
Week 4
Week 5 - Week 6
Fig 1.5
Fig 1.6 Miro board ideation
Brand Identity research
Fig 1.7 brand identity study pdf
Week 7
Fig 1.8 Official Website
This the draft ideas for this week consultation. I roughly draw out how will rabbit r1 activated, and the what kind of actions will the rabbit do when it is doing its job ( eg, running on the wheel to scroll the functions of the rabbit r1)
Fig 1.9 draft storyboard
Fig 1.10 Reference video
To fufil the idea of rabbit r1 working in the factory, I research to various motion graphic and found interesting loop video, which the main character visiting various floors of the box, and interact with the objects and people. I was fascinated with this video, and I think it will be interesting to do loop animation as well, hence, I created draft factory on the rabbit r1 device.
Fig 1.11 draft factory map design
Fig 1.12 Mock up presentation pdf
Week 8
Fig 1.13 draft ideation
Fig 1.14 reference
Fig 1.15 reference video
Fig 1.16 draft stages for rabbit r1
After I finished with my ideation, I proceed to animatic video for better visualisation.
FINAL SUBMISSION
Fig 1.17 Final storyboard pdf
Fig 1.18 Animatic video
Fig 1.19 Presentation Slide pdf
Week 7
Be more specific with the topic, refer to the apple promotional video,
they focus one function for the advertisement.
Week 8
Overall feedback
- brand identity that connect us, playful quirky
- solution provided lacking the cohesiveness, poster design have some problems not fun, stiff cooperate like, having trouble to connect.
- ensure that the product should communicate well of the product identity
- lack of focus of objective, what people get from from the deliveries', get across the message
- website, tell wwhat the device can do, get their attention, focus on what the phone can do then only go through the features of it
- user interested on what they can do with the device
- what is the objective of the poster, what user can get excited of the poster? factor people and expression to have a connection with the user, show human face
- poster image need to explain about the context and information in the poster
- instagram quick attention grab content, too little information, something inviting and interesting,
- can have quotation, picture of a user, circle claustaphobic, arrow to indicate more.
- kiosk more like a slideshow
- box scan faster using the kiosk
- use ar will eleavte their user experience, treaure hunt expeience,. engaging, motivate them to scan and go around the box. quiz,
- setup sevvral area, checkpoints story base got all the chop will have
- why ppush to talk buton why is it so signnificant and enjoyable
- video reel, define what animations involved
- narrative of the entire story of coneying the features of the rabbit is lacking
- lacking the connection, can be solidify on the playfulness, enchance it, bring it down to layman
- the technology , tech behind, people are not interested
- the functionality, how it suit a normal user
- convey the contribution, on the narrative
- how to break down the information
- motion graphcs, how do you wan to tell the story.
- what are u trying to inform in motion graphic, get to know what it can,
- what different exp can user get from using this product,
- visual narrative that is missing
- fuctiontion that have emotional connection.
- make the user want to buy the device
- overview, how to deliver the concept, set a target reach,
- if have event how to promote it.
- propperly justified in what the members to contribute, break down on the task, different point of view, everyone needs to look at the art irection and the motivation
MOTION GRAPHIC
Lack of contribution of narrative. Visual narrative is key thing to
consider, maybe add the emotional connection. Also, need to plan the
duration of the motion graphic , and how many needed ( such as motion
graphic for campaign website).
Overall, it doesnt fit to our design direction, fun style. Need to have
clear objective : What difference experience will user get when use this
gadget. Make the users to buy the device. More specific target
audience
REFLECTION
Comments
Post a Comment