Typography Task 2 / Typographic Exploration & Communication
12 May 2023 - 19 May 2023 / Week 6 - Week 7
Leem Sejin / 0362419
Typography
/ Bachelor of Design (Honour) in Creative Media
Task 2 -Typographic
Exploration & Communication
LECTURES
Refer to
Task 1
INSTRUCTION
INSTRUCTION
Week 6
Research
Before I start with layout exploration, I research different text formatting in the pinterest, and save the designs that I could work on.
Exploration
After the research, I draw on the Ipad and explore various type formatting, together with word expression. I want to focus on either " Unite " or "Visualise ". For 'Unite', my basic idea is connecting all the words with lines , and for 'Visualise', I want to make reflection of the words.
Layout
After the idea sketch, I cannot decide which headline design would be worked, thus, I digitalised using Adobe Illustrator for further exploration.
Next, I placed the headline into Adobe InDesign, and place the text.
My idea is uniting the all words with one line, so I added the lines next to the sub-headlines to express that both headlines and body texts are connected.
After exploring, I decided to work on number 1 design because
I decided to explore more for headlines. I decided to replace letter ' T ' to symbol ' +' , to express unite as adding. However, I find that the stroke of ' + ' is thicker than other letters, thus it is challenging to harmonise the overall text. Instead, I change the colour of letter ' t ' into lighter grey.
I decided to touch on ' Visualise ' as well. Referring to my original idea, I added reflection under the words, expressing reflection.
Before I start with layout exploration, I research different text formatting in the pinterest, and save the designs that I could work on.
Fig 1.1 Reference Board ( 7/5/2023)
Exploration
After the research, I draw on the Ipad and explore various type formatting, together with word expression. I want to focus on either " Unite " or "Visualise ". For 'Unite', my basic idea is connecting all the words with lines , and for 'Visualise', I want to make reflection of the words.
Fig 1.2 Exploration (7/5/2023)
Layout
After the idea sketch, I cannot decide which headline design would be worked, thus, I digitalised using Adobe Illustrator for further exploration.
Fig 1.3 Exploration (8/5/2023)
Personally, I think that First 3 designs are workable. Fourth is not
easy to express the idea 'excavator', and I rethink that the idea is not
relevant to the text. For first and second, I used Futura Std in
different medium, and I find that second works the best.
Fig 1.4 Exploration (8/5/2023)
I find that it is unnecessary to stretch letter ' U ', because it does
not express uniting the words. Instead, I added the stroke to align
letter 'T' and 'L'.
Fig 1.5 Exploration (8/5/2023)
I feel challenging for alignment for letter 'A'. I aligned letter 'a'
into the stroke, however it seems like 'd'.
When I changed letter to grey, it does not harmonised with other text,
and it is outstanding. Hence, I decided to stick with first design.
Next, I placed the headline into Adobe InDesign, and place the text.
My idea is uniting the all words with one line, so I added the lines next to the sub-headlines to express that both headlines and body texts are connected.
Fig 1.6 Exploration (8/5/2023)
After exploring, I decided to work on number 1 design because
This is the first draft of task 2 :
I did not make much adjustment for adjusting ragging and kerning due to
time management.
Week 7 :
I decided to stick with first layout, but removing unnecessary line on right.
Fig 1.7 Task 2 draft ver 1 (11/5/2023)
Week 7 :
I decided to stick with first layout, but removing unnecessary line on right.
Next, I adjust the body to show smoother ragging.
I faced difficulty for Fig 1.9, because the ragging is not smooth no matter how I force-paragraphing and adjust kerning. Thus, I decided to turn on hyphenation, which is not recommended. As a result, I was managed to produce smoother ragging.
Fig 1.8 Layout (29/5/2023)
I faced difficulty for Fig 1.9, because the ragging is not smooth no matter how I force-paragraphing and adjust kerning. Thus, I decided to turn on hyphenation, which is not recommended. As a result, I was managed to produce smoother ragging.
Fig 1.9 Progression (17/5/2023)
I decided to explore more for headlines. I decided to replace letter ' T ' to symbol ' +' , to express unite as adding. However, I find that the stroke of ' + ' is thicker than other letters, thus it is challenging to harmonise the overall text. Instead, I change the colour of letter ' t ' into lighter grey.
I decided to touch on ' Visualise ' as well. Referring to my original idea, I added reflection under the words, expressing reflection.
Fig 1.10 Head line expression (17/5/2023)
When I place the image into the text body, I feel that the headline is
packed and right side seems empty, so I decided to push the title to
the left and separate ' Visualise ' to right. As a result, the shadow
of the ' Visualise ' is more visible as compared to the previous
design.
Fig 1.11 Headline expression (17/5/2023)
HEAD
Font/s: Futura Std Medium
SUB-HEAD
Font/s: Futura Std Medium
BODY
Font/s: Adobe Calson Pro
Type Size/s: 10 pt
Leading: 12.5 pt
Paragraph spacing: 12.5 pt
Characters per-line: 56
Alignment: left Align
Margins: 10 mm top, 10 mm left, 10 mm right, 10 mm bottom
Columns: 4
Gutter: 10 mm
Margins : 10mm
Gutter : 10mm
Final Submission
Fig 1.11 Final Editorial Spread jpeg (28/5/2023)
Fig 1.12 Final Editorial Spread pdf (28/5/2023)
Fig 1.13 Final Editorial Spread with grid jpeg (28/5/2023)
Fig 1.14 Final Editorial Spread with grid pdf (28/5/2023)
Fig 2.2 examples of Radial axis(10/5/2023)
FEEDBACK
Week 6 :
General Feedback: Justified gap, at least 5mm, be carful of
hyphenation, using different font for title fails to communicate
with reader. To create impression, do not extravagant, need to find
the simplest ways.
Specific Feedback: acceptable title design, move the title to
the left a little bit, the lines on the right seem unnecessary,
working with kerning and leading more.
Week 7:
General Feedback : -
Specific Feedback : Good job.
REFLECTION
Experience
I enjoyed this task, exploring different type formatting from
the magazines, and interesting headline designs. Some of the
layouts are designed with headline and body text to express its
meaning. I was to excited to start with this task, so I took a
lot of time to explore the type expression and leads to failure
of time management. Unfortunately, I was not able to develop on
body text layout more interesting.
Observation
Throughout the process, I found that there are many options of the
placement of the body texts. For me, I only place them right side,
however, when I looked at other classmates progress, they placed
the body text to different place, which give for rhythm and
interesting layout. Next time, I should think further more of the
placement,
Findings
I found that minimalist design might work better than complicated
design. At first, I found my type expression seems simple as
compared to other classmates work, because I only play with stroke
for the expression. However, sometimes simple design, focusing on
on words might give stronger impression and more outstanding.
FURTHER READING
Fig 2.1 Cover Page(10/5/2023)
I borrowed this book from Taylors Library because it contains
information about system compositing of the text using axis and
grid.Mostly it used diagram and grid line to align the headlines,
and it leads to create interesting layout.
Fig 2.2 examples of Radial axis(10/5/2023)
Fig 2.3 examples of Radial system (10/5/2023)
One of the good examples of this book is, it provides diagram and
actual works for the audience to compare. When I tried path
alignment tool in Adobe Illustrator, it was challenging to composite
them neatly. A comparison between guide lines and final outcome give
clearer vision on using the path tool. Similar to image composition,
it used focal point before layering the text and images.
Fig 2.3 examples Modular system (10/5/2023)
Although, we cannot use many graphic elements, exploring different
diagram with its opacity and overlapping create interesting layout.
It seems like messy if we put too many elements, but personally, I
think it attracts the attention and easy to read the text as the
digram highlights the sentences.
Overall, I think I need to use more guide lines in order to plan for
the type expression. My bad habit is I go into digitalisation
without any plan, and make the changes while I am working. That
could be the reason when I work with path alignment, the outcome is
not good as my expectation.
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