Design Research Methodology Assignment 3 / Primary Research

25 May 2023 - 22 June 2023 / Week 7 - Week 12

Leem Sejin / 0362419
Design Research Methodology / Bachelor of Design (Honour) in Creative Media
Assignment 3 - Primary Research

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LECTURE

Week 7

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INSTRUCTION

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TASK

Week 9

After reading the lecture notes, I decided to conduct two methodology ; observational study and questionnaire. For the observational study, I can find how do actual animators utilized the sounds while questionnaires are able to interview the experienced animators on their techniques. 

Fig 1.1 Primary data draft ver 1

Week 10

For the observational study, I decided to select the award winning animations made by students. After researching on youtube, I was able to collect 3 animations around 7-8 minutes. While watching, I wrote down the key points of how did producers used sound designs and how it synchronised well with visuals.

Fig 1.2 Observational study draft

Week 11

For questionnaire, I used google forms to write down the questions, and spread them to the current animation students or graduates. There are total of 12 questions and most of them are open-ended. The questions are mostly ask about their experience in limited production and how they overcome.

Fig1.3 Questionnaires in google form

Link to google form

https://docs.google.com/forms/d/e/1FAIpQLScjzI9lKTBq7iPwUVfLYSuMXqZ-201f832SSJ1yP0MFOxdkRg/viewform?usp=sf_link

Week 12

I compiled all the data into the slide for the submission.

Final Primary data

Fig 1.4 Primary Data

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FEEDBACK

Week 9

Specific Feedback : For observational study, looked for the award winning films done by student or non-experience participants. Study why they won.

Week 10

Specific Feedback : Interview experts for quantitative research.

Week 11

Specific Feedback : Number the questions, ask the targeted audience ; work experience years , challenges of production, at the front of the questions. I need to email more than 20 people to get at least on reply.

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REFLECTION

Experience

This assignment was fun and knowledgeable to learn the sound design techniques from others. Throughout the data collection, I was managed to observe how do animators choose the sound subjectively and utilized them. Also, learnt how to be polite and contact to the professionals.

Observation

I observed that your Primary Data may not always match up your Secondary Data which is why it is important to conduct your own research because you may never know if trends change or people have differing opinions on the topic.

Findings

I found many festivals that I never heard of, such as ‘low budget film festivals’ and  there are possibilities that some of the school assignments could be selected for festivals.