Collaborative Design Practice - Task 1 / Empathy map and problem statement

23 April 2024 - 7 May 2024 / Week 1 - Week 3

Leem Sejin / 0362419
Design Exploration / Bachelor of Design (Honour) in Creative Media
Task 1 - Empathy map and problem statement

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LECTURE

Week 1

Brief introduction of the collaborative design module. We have to work with the client and have to think critically in order the to solve the issues raised by the users/ client.

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INSTRUCTION

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TASK

Week 1

This week we got brief about collaborative design, and formed into group for the project.

Based on the timeline, this week we need to come out with empathy map for consumers or client, and from there, write a problem statement.

Our client is Quanto, a app that open communication between house owners and contractor. This week, I spent time to read proposal and analysis the target audience, function of the app, and their objectives.

Fig 1.1 Analysis of proposal 1

Fig 1.2 Analysis of proposal 2

Based on the understanding of proposal, our group scheduled a meeting with client for clarification.

Before the meeting, our group discussed about the questionnaire to the client, and decided to do survey to find out customers' thoughts on the app.

Fig 1.3 Questionnaire for client 

Fig 1.4 Survey form to house owners

Link to survey form

Week 2

After collecting data from the public and meeting with the client, we noted down the key points and analysis the empathy map.

Fig 1.5 Empathy map for client

Fig 1.6 Empathy map for house owners

Final Submission

Fig 1.7 Presentation slide pdf

Fig 1.8 Project document pdf

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FEEDBACK

Week 2

-Do not use framework ( import project brief)
-managed to pick up critical view for design development ( through empathy map ), critical questionnaire survey for the house owners
-it is good to have two empathy map but more focus will be client 

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REFLECTION

At first, I was really worried because our group is bit lost in the beginning, and we are quit behind as compared to the other groups. Also, It was first time that working on the ui design. As a animator, I was unsure what kind of skills that used in this project. However, during the data collection, I feel that my critical thinking is a little bit improved, by analysing the questionnaire that needed for our ui designs, also understand user experience. Although there is missing data , from contractor, but I think the project will be developed my skillset, as we are creating the app that satisfy the user Collecting the data from the , and realised that we are totally missed the contractor.